Sales of alcoholic beverages in the United States are tightly controlled by federal and state laws in a three-tier regulatory system that requires retailers to
purchase their products from wine and spirits wholesalers. Unfortunately, this distribution system has become monopolistic, with little competition on product pricing and
service. In turn, the interest of smaller wine producers, retailers and consumers have been largely ignored. Large wholesalers generally operate with an inflated
corporate structure; an expensive sales force operation out of sprawling warehouses and distribution facilities. This inefficient business model leads to increased product
cost; costs that are passed along to wine retailers and American consumers.
To avoid unnecessary cost factors, provide more meaningful service to retailers, having a self motivated sales force, keeping prices more competitive, Solera Wine Distributors has developed a franchised distribution model. We have decentralized investments and operational requirements to achieve a competitive niche in wine distribution. Our localized approach allows Franchisees to build strong one-on-one relationships with the retailers they serve.
Our Franchisees in their defined
territories, understanding neighborhood needs and concerns, work closely together with a limited number of retail accounts. |
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Solera's corporate set up focuses on procurement, logistics, marketing and IT solutions. Our Area Developers / Master Franchisors provide consistent support on all levels of business aspects and requirements to our Franchisees. Our Franchisees, owning their own businesses, are focusing on sales and service. To assure a constant account presence, our Franchisees are operating in a defined territory to have a neighborhood relationship with their customers.
Solera's business model allows Area Developers / Master Franchisors and our Franchisees to conduct business in a lean and cost effective manor while providing personalized service to retailers. Our streamlined corporate setting is assuring attractive pricing for our quality products at all times.
If you would like to join Our World of Wine distribution, please contact Solera Wine Distributors at (727) 278-1028 or email us at
info@soleradistributors.com. |
